In an era of viral misinformation and heightened scrutiny, your reputation is both your most valuable asset and your greatest vulnerability.
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We craft narratives that resonate, protect and elevate your brand – whether you’re launching a product or navigating a crisis.
Message architecture development to ensure consistent storytelling across stakeholder groups.
Crisis simulations preparing teams for scenarios such as data breaches or activist campaigns.
Digital reputation audits analysing sentiment across media platforms.
Media training for executives managing press interviews or public appearances.
A heritage Viennese fashion house faced boycotts following investigative reports on unethical wool sourcing. Share prices dropped 19% within three days, media coverage turned negative and key customer groups mobilised against the brand. A lack of transparency and outdated supply chain practices heightened the fallout.
Radical Transparency: Introduced a blockchain-enabled dashboard with QR codes linking garments to sourcing, certifications and audits.
Stakeholder Amnesty: Partnered with an environmental organisation to fund regenerative farming scholarships in supplier communities.
Media Engagement: Delivered media training to leadership for consistent public messaging.
Customer loyalty scores rebounded by 37.4% within six months.
Share prices recovered by 22%, stabilising investor confidence.
Positive sentiment increased by 41% on platforms like TikTok and Instagram.
28% of materials met ethical standards within one year, significantly improving sourcing metrics.
Whether you’re exploring new markets, navigating regulations or enhancing your reputation, we’re here to help.
info@cedarroadgroup.com
+44 2038077058
15-16 St Helen’s Place, City of London, EC34 6DQ, United Kingdom